This Week's News 22.06.18
ITS Photo Competition, Closing date approaches
Time is ticking. Only 1 week left to get your entries in! The closing date for entries is 12 noon on Friday 29th June 2018. They will need to complete the entry form and upload their photos to our website. Please see our website for the rules and entry form.
Your Top Tips for Recruiting Apprentices, Part 2 - Kate Trippick
Last week, I updated you on recruitment feedback gained from those attending the recent Partner Salon Network. You told me a lot, ranging from the challenges we face with young candidates to your successful strategies that have enabled the placement of apprentices in your salons. 'Help Wanted' signs, social media presence and referrals from friends/family/clients all played a key role. I was also made aware of an employee incentive programme which offers a £50 reward to the referring employee when the candidate successfully completes the three month trial period!
I also touched on school engagement, which admittedly is hit or miss! It's hard to make contact with the schools' Careers Departments, as they are usually staffed by part-time employees or full-time teachers. Once we do make contact, we find that schools are not very enthusiastic about apprenticeships and even less enthusiastic about hairdressing as a career. Additionally, work experience has been scrapped for Senior School students in Surrey due to the inconvenience of Health and Safety checks on business.
So how do we reach out to schools effectively? To answer this question, I did an analysis of where our current apprentices attended school at age 16 who have been on programme with ITS from June 2017 to June 2018. Please refer to the chart below.
A few key points :
- This sample group contains a total of 75 learners coming from 48 schools.
- Only four of 75 learners attended schools that offer a hairdressing curriculum: three from Bishop David Brown and one from Horndean Technology College.
- There were no apprentices from the following schools who offer a hairdressing curriculum: ullbrook-Surrey, Aldworth-Basingstoke and Cranbourne College-Basingstoke.
- Impressively, 11% of our learners came from just two schools: Collingwood College and Yateley Comprehensive. Neither offers a Hairdressing curriculum.
- 40% of our learners came from 30 schools and represented one student per school. Only one offered a Hairdressing curriculum (Horndean Technology College).
What does this tell me? There is no indication that ITS has strong links with particular feeder schools. Our learners come from a vast number of schools that mainly do not offer a hairdressing curriculum. Additionally, a cross reference of these 75 learners reveals that none were acquired from the EFSA's Recruit an Apprentice website.
As part of our school engagement strategy, we encourage our partner salons to continue reaching out to their local schools. Many of you attend school career events to explain the advantages of hairdressing apprenticeships! Please let me know when you attend and I can send materials to support these efforts. Putting a local face on a career opportunity goes a long way with young people!
We can also be more specific in identifying the schools we would like to influence. Since our target audience for hairdressing apprentices is school leavers already interested in hair and beauty, it would be beneficial to establish links with schools in Surrey, Hampshire and Berkshire that offer a Hairdressing curriculum. These schools were overwhelmingly under-represented in our results. I will be contacting the curriculum leaders of these schools to see if we can offer incentivised trial days for their hairdressing students in hopes of encouraging them to become apprentices with us when they leave school!
For now, I could use your help! Please let me know if you have a link with your local school, have attended school career events over the past few years or have any input on this subject that would be helpful in establishing relationships with schools. I look forward to hearing your thoughts on this matter.
|Schools (48 total)||Learner Numbers ( 75 total)|
|Bishop David Brown (Hairdressing curriculum)||3|
|George Abbot School||3|
|Bishop Wand C of E||3|
|Fort Hill School||2|
|Frogmore Community School||2|
|Heath End School||2|
|Jubilee High School||2|
|The Connaught School||2|
|The Holt School||2|
|Blessed Hugh Farrington Catholic School||1|
|Epsom & Ewell High School||1|
|Everest Community Academy||1|
|Farnham Heath End School||1|
|Garth Hill College||1|
|Horndean Technology College (Hairdressing curriculum)||1|
|Hurst Community College||1|
|Kings International College||1|
|Magna Carta School||1|
|Maiden Erlegh School||1|
|Salesian 6th Form||1|
|Spring West Academy||1|
|St John the Baptist||1|
|Testbourne Community School||1|
|The Brit School||1|
|The Linden Centre||1|
|The Vyne Community School||1|
Reminder, next TAQA course
Workshop 1 - Monday, 17 September 2018
PSN Meeting - Monday, 8 October 2018
Workshop 2 - Monday, 29 October 2018
Workshop 3 - Monday 14 January 2019
Fall in apprenticeship starts
The latest monthly apprenticeship start numbers for March 2018 (23,900) have been published showing a 52% fall in total starts in comparison with March last year. Starts for the year 2017-18 so far are down 28% on a year ago. See full article here.
Team ITS warmly welcomes these learners who started their Apprenticeships this week
Jasmine Stone, Level 2 Hair Professional Apprenticeship
Paige Napier, Level 2 Hair Professional Apprenticeship
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